Streetwear Born in London

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The Custard Originals Fit

We always 'road test' our samples and production items against three points

  1. Comfort and Durability across uses i.e., working, dancing, lounging about etc.
  2. Design and does it make you feel better when wearing
  3. Talking Point and whether it's enough of a statement for people to ask about (and to want one of their own). 

We can therefore stand by our mission with everything we produce: Designed to be lived-in, memories made, and worn again and again.

Originals Items fit true to size with a boxy fit and drop shoulder. We recommend sizing down for a more fitted look.

Our Best Selling Houndstooth 6 Panel Cap

Custard Originals '26 Lookbook

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Explore the Latest Releases

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Let customers speak for us

from 190 reviews

Perfect. Best hat I own.

Naaman Lyon
Houndstooth Wool 6 Panel Initial Adjustable Cap
Houndstooth Wool 6 Panel Initial Adjustable Cap
Soooo good

Bosh

Toby
Waffle Acid House Long Sleeve T-Shirt | White
Waffle Acid House Long Sleeve T-Shirt | White
Absolutely love it!

Easily one of the best quality tees I own. The embroidery is flawless, and the fit is absolutely perfect. Highly recommend!

Ali Oakley
Waffle Embroidered T-Shirt | Pastel Yellow
Waffle Embroidered T-Shirt | Pastel Yellow

Heavyweight Block Print T-Shirt | Light Blue

Eileen Orbell
Heavyweight Block Print T-Shirt | Light Blue
Heavyweight Block Print T-Shirt | Light Blue
Stylish

The waffle style top is comfortable, light and looks great. I have them in black and white because they are so good

Michael Osborne
Waffle Acid House Long Sleeve Baggy Cuff T-Shirt | White
Waffle Acid House Long Sleeve Baggy Cuff T-Shirt | White

Drink Coaster Acid House Edition

euan enright
Drink Coaster Acid House Edition
Drink Coaster Acid House Edition

Waffle Embroidered T-Shirt | Off-White

E.D.
Waffle Embroidered T-Shirt | Off-White
Waffle Embroidered T-Shirt | Off-White
Great pant

Been wearing these non stop and just done a 10 hour flight in them and they were so comfy. hidden zip pocket is great for valuables as well!

Jade
Hackney Utility Trouser | Black
Hackney Utility Trouser | Black
fit is perfect

just the fit i was looking for, wear it all the time. keep the great caps coming

Fred
Navy Cotton 6 Panel Initial Adjustable Cap
Navy Cotton 6 Panel Initial Adjustable Cap
Heavyweight tee

Great tee, love the fit & design. Met the team at a pop-up and was great to chat too- class guys & hope to see yous again!

Oli Smith
Heavyweight Boxy Graffiti Print T-Shirt | Navy
Heavyweight Boxy Graffiti Print T-Shirt | Navy
great quality and fit

Boxy fit on this is insane, as well as the baggy arms. perfect fit everywhere and what a design! I've been wearing mine as a heavyweight t-shirt and layered with a tee underneath as well when colder.

James
Heavyweight Boxy Graffiti Print T-Shirt | Navy
Heavyweight Boxy Graffiti Print T-Shirt | Navy
!

Got of few pieces and love them all, but this in particular is unreal. They fit oversized so got a small instead of my usual medium and fits lovely. Not tight anywhere and perfect for keeping my trouser pockets free

James
Hackney Utility Gilet | Black
Hackney Utility Gilet | Black
Top

Bought this from the lads at the Soho Pop-up, love the fit of it, really different and great value. Love the different ways to shape the 5 panel as well iykyk.

James K
Navy Cotton 6 Panel Initial Adjustable Cap
Navy Cotton 6 Panel Initial Adjustable Cap
Nothing like it out there

Bought from Soho Pop-up on Berwick Street, fits amazing and nice for layering and wearing just with a tee. Got a few bits and will definitely be back for more.

James King
Portobello Boxy Chore Jacket | Navy
Portobello Boxy Chore Jacket | Navy

Great delivery. Great company.

Alex Thompson
Enamel Logo Token
Enamel Logo Token